Bollywood meets cricket in T20’s new season

Eros Now, the digital over-the-top (OTT) South Asian entertainment platform of Eros International, will be the title sponsor of the Virat Kohli-led Royal Challengers Bangalore (RCB) team in the 11th season of T20. Leveraging the nation’s two biggest attractions — Bollywood and cricket — Eros Now becomes one of the first OTT players to come on board as a sponsor of a league team in IPL.
The collaboration is a part of the company’s endeavour to build a true digital video brand with Indian users. At the heart of the association is the value Eros Now’s paid
subscribers will get throughout the season of 2018 to win match tickets, exclusive merchandise and a centre-field view with the captains at the coin toss. The thrilling, action-packed matches along with various social media and video content on erosnow.com will keep fans engrossed through the T20 season.
Speaking on the announcement, Rishika Lulla Singh, CEO, Eros Digital, said, “The innovation with Royal Challengers Bangalore is a perfect mélange of sports and entertainment and it enables our endeavour to connect with the youth. By integrating with RCB and T20, Eros Now is investing in other entertainment vehicles to share our vision and passion of presenting the best in entertainment. RCB has garnered tremendous support and confidence in their partners and fans, and we wish the team good luck this season.”
Amrit Thomas, Chairman, Royal Challengers Bangalore, said, “We are delighted to have a leading entertainment entity like Eros Now on board as the team’s title sponsor. Entertainment and cricket have always been India’s biggest passion points and the synergy that this partnership will create is definitely going to up the excitement quotient among fans and viewers.”

Comments

Post a Comment

Popular posts from this blog

My experience as a Machine Learning Intern at InfoPillar Solution Pvt Ltd!!

Greetings Everyone, This blog represents my working experience during my internship with InfoPillar Solution Pvt. Ltd. in the domain of Machine Learning. In this internship, there were 4 tasks assigned with varying difficulty levels. I am happy to inform you that I successfully completed the given 4 tasks assigned during the internship. Task 1 was related to the Loan Prediction using Machine Learning. The idea behind this ML project is to build a model that will classify how much loan the user can take. It is based on the user’s marital status, education, number of dependents, and employments. You can build a linear model for this project. Task 2 was also related to the Fake News Detection Project. Fake news spreads like a wildfire and this is a big issue in this era. You can learn how to distinguish fake news from a real one. You can use supervised learning to implement a model like this.  Task 3 was Iris Flowers Classification Project. The iris flowers have different species...
Read more

My experience as Data Science Intern at LetsGrowMore!!

Image
Greetings Everyone, This blog represents my working experience during my internship with Letsgrowmore in the domain of Data Science. In the internship, there were 3 tasks given with varying difficulty levels: 1. Beginner  2. Intermediate 3. Advanced. I am happy to inform you that I successfully completed 4 tasks assigned during the internship. Task 1 was related to the flower class identification of the Iris dataset. In that multiple parameters of different flowers were given and we have to identify the correct flower class. Task 2 was also related to the Iris dataset classification but this time, the classifier was changed to Decision Tree Algorithm, and also have to visualize the decision tree. The rest of the task can be visualized in my GitHub repo, here is the link to my GitHub. I am really thankful to Mr. Aman Kesarwani and LetsGrowMore , and their Virtual Internship Program ( VIP ) for providing me the opportunity and enhancing my knowledge in the domain and exploring more ...
Read more